Done as a part of my graduation project with Lopez Design, India. It started with consumer research, and then moved on to visual design to define the brand and give it an overhaul.
The project had two phases:
ResearchThe aim here was to understand the psyche of different consumer sections, and really get familiarized with the Indian bicycle market.
BrandingThis phase consisted of really setting up a brand from the ground up and make it exciting. Therefore, making it stand out in the saturated market of bicycles.