WHAT IS IT LIKE OUT THERE?

DESIGNING THE VISUAL LANGUAGE FOR WORK STUDENTS DID ON THEIR INTERNSHIPS.


At my college, MIT Institute of Design, students are required to intern for a duration of six to eight weeks after their third year. After coming back from the internships, all of them are supposed to show a the kind of projects they worked on so as to help the younger students to get a better understanding of how the outside world is.

"What is it like out there?" is what we wanted to call it for our presentations. It gives an idea to everyone about what this whole thing is all about, at the same time creates intrigue for the event. This could be looked at in two ways: a. the students presenting making a statement to invite everyone, and b. the question that is often asked by the younger students.

 
 

The challenge here was to create an event out of something that was going to be graded.

 
 

DESIGN STRATEGY

The unfinished outlines of the upper text and the mirrored text underneath both say the same thing. It was done in this fashion because the understanding of what happens in actual design firms in India is very different from what is believed it is by the students in college. 

As these presentations are a way to bridge that gap, this visual language was created. The triangles and circles follow the same visual language to bind the whole thing together.

 
 
 
 

It also symbolizes the change in perspectives that's happening constantly in today's generation of young people. The dynamic nature of the ever evolving design landscape of India contributes to that.

 

POSTERS FOR COLLEGE

 

TYPOGRAPHY AND COLOUR PALETTE

 

BADGES FOR THE STUDENTS

 

INVITATION FOR FACULTY AND STAFF